Carly Michael standing in front of a media wall dressed elegantly at the michaels centenary gala event

Who are we?

PhotoGenie was founded in March 2020 by Carly Michael who is the fifth generation family member to manage michaels camera video & digital, the 100-year-old iconic camera store in Melbourne’s CBD. Over almost 18 years she worked in and managed the photo lab of the family business which specialised in digitising, restoring & preserving family photos.

Carly had always been concerned that when providing archiving services her lab was simply transferring the physical mess into a digital mess. In 2017 she discovered that Photo Management was an emerging industry providing a system to organise photos and finally providing a solution for this problem.

When the lab was closed due to Covid, Carly decided it was the right time to focus on photo organising and launched PhotoGenie. She has worked with dozens of clients over the last two years helping them sort out their mess of photos once and for all. She is passionate about making a real difference to people’s lives and ensuring that family legacies are preserved from generation to generation.

Learn More About Carly

  • Seminar: Introducing Photo Management

    In 2018 Carly brought ‘Save Your Photos Month’ to Australia. Watch her presentation held at michaels where she shares how she discovered the industry and why getting in control of our photos is vital for our preservation.

  • Webinar: Avoiding The Digital Dark Age

    We are the most photographed generation that ever existed and we are likely to leave no trace of our existence. Our current systems or lack thereof to manage data does not offer a viable long-term solution. Watch the 15 minute webinar.

  • Podcast: Organising Your Digital Photos

    Imagine the freedom of being able to find a photo in a flash. The process to organise digital photos is explained in a fun and informative interview with Life Admin Life Hacks. Listen here.